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MLS Descriptions are so important for Prince Edward Island Real Estate. Not only for potential buyers, but also for search engines.   A well written, emotionally driven, search engine friendly description can sell PEI Houses for Sale faster.

See these examples comparing the old description to the new for a listing I just picked up:

The other agent’s MLS description:

This quality built home located in a quiet cul de sac in Gavin Estates features an open concept kit & living room. Main floor: oak kit. with ceramic floor, kit `garage`; center island, dining area, French door to covered deck & patio; LR with propane fireplace, formal DR with French doors; 2 pc bath; laundry facilities at back door. Second floor: 4 pc bath, 3 brs wtih MBR having 4 pc ensuite (jacuzzi, separate shower), walk in closet & propane fireplace; `bonus` room with hardwood floor above garage. All floors hardwood except ceramic in bathrooms and kitchen. Basement: rec room, 3 pc bath, ceramic floor with infloor heat; furnace room, storage room, storage under stairs. Detached storage garage. Extras: 2 propane fireplaces, air exchanger, central vac & attachments, microwave & range hood, water softener. $1,500 bonus to selling agent. A new subdivision close to The French School and Greenfield Elementary. # of rooms – 12 BSZ 30 x 40

Michael Poczynek’s MLS description:

Prince Edward Island Real Estate Summerside home for sale with above ground pool located in the very prime family orientated community of Gavin Estates. Just imagine how much fun you are going to have in this large family house built for parties, fun, laugher, having visitors over, barbeques, and pool parties. This very well decorated & appointed home is so cozy for a large home; from the massive kitchen with a computer nook for looking up your recipes, to the views from the formal and informal dining areas to the multiple propane fireplaces, this home screams warmth and loving. A heated double car garage will keep your cars nice and warm on a cool day, and could double as a workshop. The basement is ready for the big screen TV with surround sound, pool table, or games room. This home is the cleanest bank foreclosure I have seen, and it is priced to sell to one new lucky owner looking for a bargain in PEI Real Estate. Wow! Exciting YouTube HD Video attached. Be sure to subscribe!


Video goes viral, CBC picks it up from local blog and it is featured on CBC TV NEWS.  Please share, post, comment, link to, thumbs up, and subscribe to my channel.  Have a high end Prince Edward Property to sell?  Marketing your properties socially and globally.

Just a great building lot in a pretty good location with privacy and access to a beach. Fully treed, and can be tailored to your needs. Lots of nice homes in the area. Worth a look! Wow! Exciting YouTube Video attached including AERIAL DRONE Quad-Copter coverage. Click on Multimedia link to view.


Situated in the Hebrides, one of the most picturesque area on PEI, this one acre lot has been family owned for the last 27 years. It is located on a sheltered point with wrap around shoreline with a beautiful view of the Southwest River as it flows by. In the distance, the sand dunes of PEI National Park stretch along the horizon across New London Bay where colorful windsurfers can be seen riding the wind and to the west, green sloping hills rise to the sky. A yearly association fee entitles the owner to partake of the golf course, the swimming pool and the community center. The fee also includes maintenance of the lot. Water is seasonable. A beautiful spot, serene, and imbued with the colors that make PEI that special place. Wow! Exciting YouTube HD Video attached. Click on Multimedia link to view.


Just look at this nice white clean sand beach for miles and you will be sold. This lot should be in the $200,000 range. It�s down a private lane with views of the windmills at North Cape and offers complete privacy and seclusion. A must see. The perfect place for that waterfront cottage. Huge potential with this amazing panoramic view property. Buy as an investment or build. Wow! Exciting YouTube HD Video attached. Click on Multimedia link to view.

This spectacular north shore architectural gem, sits on a bluff facing the awesome expanse of the Atlantic Ocean. Nestled in the natural landscape of 11 acres, this 13,500 sq ft home was designed by a nationally renowned American architect who also oversaw every detail of construction. No expense was spared in the construction of this home from the foundation of reinforced poured concrete to roof of Western red cedar; every effort was made to build a house meant to last generations. The exterior of the house features Cape Cod siding & imported Pennsylvania field stone from Valley Forge Mountain. The stone walls as well as all of the patios are capped in Pennsylvania flag stone, giving the house a natural feel that blends into the surrounding landscape. Windows are all Pella Architectural series windows. These solid wood windows feature aluminum cladding on the exterior as well as Vivid View screens. Wow! Exciting YouTube HD Video attached. Click on Multimedia link to view.

Approximately 2300` of waterfrontage for the price of a small lot located only 5.89 miles to Summerside. This is exciting. It even includes two major outbuildings; a traditional wooden barn, and a large metal building. A must see. This is a really nice large piece of acreage close to Summerside, and all the amenities it has to offer. When you enter the property you are on a bit of a hill with a 360 degree water view. The property is accessed by a prime paved road on a dead end. You will have complete privacy and seclusion here on this large waterfront parcel. Ideal for a building site for an estate complete with pasture land, fishing at your very own shoreline, and boating is certainly possible. This property offers a lot for a small price. Wow! Exciting complete HD Aerial Tour YouTube video attached. Click on Multimedia link to view.

5 ACRES PERFECT FOR SEA LOVERS! Approximately 340 feet of prime ocean frontage on the Gulf of St. Lawrence makes this property the perfect spot for a private retreat or resort. Walking the sandy beaches or watching the fishing boats bringing in their daily catches would be a part of your lifestyle in this friendly fishing village. The land is clear and level. All sizes and measurements are approximate. This part of PEI features world class golf. Wow! Exciting YouTube HD Video attached. Click on Multimedia link to view.

Grand Tracadie: Secluded waterfront cottage on Tracadie Bay, facing high dunes with views of Tracadie Harbor, the bay and the ocean beyond. Off Queens Point Road, gated driveway through 10.6 acres of spruce forest partly cleared in 2002 and now growing up in native trees. Wood sided cottage with open space living/dining/kitchen area, 2 bedrooms and a loft, 3/4 bathroom, an outdoor shower and a 10×30 ft. screened porch facing the water. Entire cottage designed for minimum maintenance, including high quality aluminum clad windows. Lawns and plantings also designed for limited maintenance. Stairs down to water from 6-8 foot bluff for access to beach and boating. Dune area is all national park, mostly accessible only by water. A simple, well made cottage in a unique and spectacular location, with passing mussel boats the only worldly intrusion. Third bedroom is a loft. Wow! Exciting complete HD Aerial Tour YouTube video attached. Click on Multimedia link to view.

BEAUTY, TRANQUILITY AND LOCATION. Two story four-bedroom house located in esteemed Grand Pere Point, Cymbria.  Panoramic Views of Rustico Bay and countryside. Located next door to a golf and tennis club.  Close by to National Beaches.  Move right in; house is fully furnished with French country antique furniture. The house features, hardwood floors, and a detached garage. Large deck with views.  A must see!  Wow!  Exciting complete HD Aerial Drone Tour YouTube video attached. Click on Multimedia link to view.

Prince Edward Island Real Estate Michael Poczynek

Michael Poczynek

About Michael

Michael Poczynek has been a leading and top producing real estate agent with Century 21 Northumberland since 1997 and specializes in dealing with off island buyers & sellers. He prefers to work with Waterfront/Oceanfront, Recreation, Relocations, Luxury, Investment, Income (Multi-Family, Apartments, Strip Malls, Retail Centres), Commercial, & Development properties in PEI and across Canada. Michael is also a developer and has an extensive background in information technology. Michael is extremely entrepreneurial in nature and always on the lookout for investment and business opportunities relating to or not relating to real estate. Michael can be reached at all times at (902)888-8860.

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